At hey freya, we are on a mission to help every woman take care of herself, first. Women’s health has long been narrowly defined by fertility and menopause, leaving vast areas of our well-being under-researched or ignored. It's time for a change, and that’s where we come in.
We believe that optimal health is rooted in four key pillars: food, movement, community, and time in nature. However, modern life often disrupts these essential elements, leading to imbalances and deficiencies that go unnoticed. Our health should reflect our full, unique experiences as women, but the current health system doesn’t always meet our needs.
Our story began with a pressing need: to provide better access to meaningful health information specifically for women. We realized that in order to truly understand our bodies, we need data that is as unique as we are - data that helps us connect the dots, know what questions to ask, and make informed choices about our health. What we found in our search was overwhelming, outdated, and non-specific information.
Women’s health extends beyond reproductive health, encompassing cardiovascular, cognitive, immune, gastrointestinal, and endocrine health, yet these areas have been built around research done on men’s bodies. The outcomes of health tests and studies often feel inadequate, vague, or irrelevant to our lives. We’ve been left to piece together what we can from fragmented data and one-size-fits-all recommendations, with little understanding of what’s actually going on inside our bodies.
At hey freya, we are changing this by curating the best health tests, designed specifically for women, and developing a comprehensive health data set that takes into account the full spectrum of women’s experiences. This data-driven approach helps us create personalized, actionable insights to guide you toward better health. As part of our holistic approach, we have carefully crafted our supplements using insights from our health data set, supervised by decades of clinical and formulation expertise. These supplements are made with high-quality, plant-based ingredients, designed to maximize absorption and effectiveness. Our commitment to transparency ensures everything we offer is simple, pure, and trustworthy.
We foster a supportive community where you can connect with health guides and consultants who understand your unique needs. This network empowers you to track your progress and make informed decisions about your health journey.
Women are the backbone of society, and we believe every woman deserves health support that is as dynamic and multifaceted as she is. That’s why we’re building something that goes beyond traditional health tests or products alone - a system that understands the complexity of women’s lives and bodies, and provides insights to help you make informed, empowered decisions.
Life is complex, and navigating it requires more than generic health advice. At hey freya, we’re committed to providing you with the tools, data, and clarity you need to take control of your health in a transparent, trustworthy, and accessible way.
With love,
hey freya is majority-owned and operated by its founders Dr. Thara Vayali, ND and Cecilia Tse
